Thursday, December 27, 2007

Cafe Justicia

Coffee with a Social, Economical and Political Difference

Cafe Justicia comes from “El Paraiso Cooperative” on the shores of Lake Atitlán in the highlands of central Guatemala.



It is called Fair Trade Plus because its standards exceed those of standard fair trade.

Producers are paid a rate that is approximately 60% higher than standard fair trade.



The coffee is organic (registered with an organic certifying organization, but has not yet completed the required three years of inspections that allow it to receive organic certification) and shade-grown.

A true Guatemalan treasure, this SHB (Strictly Hard Bean) Altura coffee has a crisp, robust flavour boasting notes of mocha and spice.

Although it requires more labour, the CCDA prefers to cultivate Café Justicia organically because:
  • It protects the health of producers and consumers
  • It protects the environment
  • It reduces the need to purchase external products and reduces our financial dependence on transnationals corporations



Click Here to view a powerpoint presentation to learn more about Cafe Justicia.
Below is a BC CASA / CCDA / Cafe Justicia Production - Cafe Justicia Informational Video 28:10mins called Looking For Justice.

The video is about the coffee industry in Gautemala. The CCDA (An Indigenous Organization in the Highlands of Guatemala) since 1982 have been helping Gautemalan peasants access land and stand up for human and labour rights. They are providing an alternative to coffee farmers who work on Fincas (Industrial Coffee Farms) and Small Coffee Farmers who sell to Coyotes (middleman who impose low prices and cheat the farmers from their coffee production) by providing FAIR TRADE pricing for the coffee. The CCDA currently helps out 1800 Coffee Farmers = 7000 family members and in total 50,000 Guatemalans with jobs in rural development, processing the coffee from cherry form and building homes for families who live in subhuman conditions.

In the years to come, the CCDA hope to double the amount of coffee farmers they are currently helping by buying more land and thus buying more coffee beans from the farmers. This can only become true with our support and demand in buying their coffee - Cafe Justicia. It is organic, fair trade plus coffee that is available through our store - Seven Shores Trading and online in our Eco Section - $14 for 16oz (1lb).

By clicking the picture below, it will send you a news article written by Thomas Hagey from KW Now - at the end of the article you can view the video "Looking For Justice" Please come to Seven Shores on Wednesday May 7th from 7pm to 8pm to sample different roasts and watch the full informational video.




We are offering FREE delivery to homes or businesses in the Waterloo Region on purchases of 3 bags or more. Under 3 bags will be a delivery charge of $5 and orders outside the Waterloo Region can be sent by Canada Post and charges will apply - please email info@sevenshorestrading.com or phone to inquire.

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